ANNOUNCE “AVATAR” SPECIAL 15 MINS EXTENDED FOOTAGE SCREENING EVENT

ON AUGUST 21, GLOBAL AUDIENCES INCLUDE HK GETS FIRST LOOK

AT NEW FILM FROM THE WRITER-DIRECTOR OF “TITANIC”

Hong Kong, August 19, 2009 – On August 21, the world will get its first look at director James Cameron’s motion picture epic “AVATAR” 香港片名:《阿凡達》, when Twentieth Century Fox and Cameron debut the film’s trailer everywhere – while select cinemas and IMAXtheaters will screen extended 15 minutes footage prepared by the renowned filmmaker for this global special Avatar pre-release event.

The worldwide trailer launch will be presented in all formats, including IMAX 3-D, IMAX 2-D, digital 3-D, digital 2-D, and 35mm 2-D. The trailer will also be available online.

The extended look at AVATAR will unspool only on August 21 – and only in 3-D – in select theaters and IMAX.It will be happened in AMC Pacific Place and BEA IMAX Theatre in Hong Kong. The screening is open to public and the entire event details are listed inside www.foxmovies.com.hk.

In addition on the 21st, Fox will take the wraps off its special “3-D”/lenticular one-sheet posters for the film, Ubisoft will unveil the trailer for their videogame James Cameron’s Avatar: The Game, and Mattel will reveal the action figures for the film’s Avatar and alien Na’vi characters.

AVATAR takes us to a spectacular new world beyond our imagination, where a reluctant hero embarks on a journey of redemption, discovery and unexpected love, as he leads a heroic battle to save a civilization. The film was first conceived by Cameron 14 years ago, when the means to realize his vision did not yet exist. Now, after four years of actual production work, AVATAR delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film, disappears into the emotion of the characters and the sweep of the story.

AVATAR opens in Hong Kongtheaters everywhere on December 17, 2009, one day prior to the States.

About Fox Filmed Entertainment

One of the world’s largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world.These motion pictures are produced or acquired by the following units of FFE:Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, and Twentieth Century Fox Animation.